Think Like Your Customer
English | ISBN: 0071441883 | edition 2004 | PDF | 261 pages | 3,4 MB
The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
In addition, you receive:
* Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
* Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers
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